Below are brand explorations I developed & refined before landing on a final direction to move forward with:
I critiqued other measuring spoon package designs & developed my own die line for a new kind of packaging solution:
I landed on the final brand direction by meshing together previous type, color, logo, and position explorations:
I played around with pattern, logo, and informative text layouts before creating a chipboard prototype from the developed die line:
I also developed a die line to construct a similar prototype in color, to solidify & emphasize the elements of the brand's identity:
